Schema markup that helps answer engines cite your clients
Published 2026-10-05
The JSON-LD types that matter most for local and service businesses in AI search, and how agencies can roll them out quickly.
Why schema matters for AI answers
Schema markup gives machines a clean, structured summary of a business. Answer engines use it to confirm facts like name, address, services and hours before they cite a source.
The core types for most clients
Start with Organization or LocalBusiness on every page, the most specific business subtype you can, and Service for key offerings. Add FAQPage where visible FAQs exist and BreadcrumbList on deeper pages.
Match the markup to the page
Schema must describe what is actually visible. FAQ markup should repeat the exact questions on the page, and prices should match the published prices.
Roll it out quickly
Use a schema builder to generate valid JSON-LD from a short form, then hand the code to the client's developer. Re-audit afterward to confirm it is detected.